Thursday, October 8, 2009

Seventeen (magazine) in the 50s

A while back, I found a 1957 January edition of Seventeen magazine at the 50s fair in Sydney. The illustration styles, fashion spreads and fabric patterns, made my decision to purchase easy.

Flicking through the magazine I'm enjoying the differences between editorial illustration – with it's looser line work and off register colour blocks – and fashion illustration – which is a literal interpretation of the clothing pieces, and the models (example above). Cool Daddio!

The spread below is about the "High-flying fashion" of the "Blouson look". In this illustration, it's all about the air mail colours.An advert for Kay Junior, a division of Kay Windsor frocks (below). It seems crease resistant washable cotton makes you see double. This spread used photography.
The red hatched apple illustration is from an article called "Schnitzing Party" – Eight teens tell about a party based on old Pennsylvania Dutch customs.

No comments:

Post a Comment